Quality product images are a key driver of online engagement, conversion and retention, and overall customer lifetime value. This guide will walk you through the entire process of shooting images that help you grow your store.

Preparation Work

How you shoot your products is going to be the first step towards attracting customers in the world of e-Commerce.

Luckily, clothing isn’t as tricky to shoot as some other objects like jewellery. All you need is the right set up, shoot and then let FlixLook’s Artificial Intelligence-powered system take care of the rest.

In this guide, we cover the basics of Product Photography:

  1. Preparing the clothing,
  2. Setting up your shoot (whether it is at your home or office location).

Pre-shoot preparation is an important part of ensuring that we have quality photos. Make sure all the batteries are charged and check that everything is working. Gather all the items of clothing together and set them up like a production line. Iron (or steam, if required) them before hanging them on the rack for the shoot. This ensures there are no wrinkles when we start the shoot.

Now get the tapes, pins, etc., ready and dress your mannequin with the first item of clothing. This is when we set up the lights.

Setting up the lights

Whether you are shooting at home or in the office, we need to set up against a flat wall that is painted white/grey or a muted shade of yellow. These colours will cause minimal distortion to the lights we use as they bounce off the wall and hit the subject. If such a wall is not available to you, you may want to invest in a separate backdrop and it has to be the first thing you put up. Once the backdrop is up it is time to set up your camera and the lights.

Put up your camera on a tripod and look through it to ensure you have the right composition, i.e., the mannequin/garment to be shot is visible through the camera in its entirety. If not, carefully move your camera and tripod closer to or further away from the mannequin to get the correct frame, this is also when you may need to adjust the tripod’s height so you are level with the garment.

Next, we come to the lights.

Place the first light next to the camera, say to your right but keep it a little higher above your head, adjust the tilt to ensure you get uniform illumination on the garment. This is your main or Key Light.

The second light is the Fill Light and is to be kept at an angle of 45° from the mannequin (to the left of the camera in this case) and further away from the Key Light. As with the previous light, adjust the height and tilt of the Fill Light so there is uniform illumination of the garment.

The diagram below should show you how to position the lights.

Camera Settings

Now let’s take a look at the basic settings for your camera. Do refer to the camera’s user manual for detailed instructions.

  • For taking photos of clothing it is ideal to shoot between f/8 to f/11.
  • Preferred shutter speed is around 1/125.
  • Preferred ISO setting between 400 to 800.

The above settings may vary based on the type and intensity of light sources being used. So feel free to experiment a little bit at the beginning until you get a properly focused shot with good clarity of details on the clothes.

Product Shoot

Finally, we get to the actual shooting after all the prep work.

Make sure the camera is mounted firmly on the tripod and is level with the floor (you can verify this with the in-built spirit level that is on most tripods these days.)

Look through the camera and ensure that the mannequin is in the centre of the frame. Also, ensure that the mannequin/item of clothing takes up the majority of space in the frame. For close-up shots, you can zoom in or move the tripod+camera close to the mannequin.

Important tips:

  1. Always use optical zoom. Never digital zoom as it lowers clarity of the photo and we lose a lot of detail of the product.
  2. If available, use the 2-second delay timer in your camera. This reduces shake and allows the camera to correctly focus before taking a photo.
  3. Always take multiple close-up photos of the garment that not only show the pattern but also the texture of fabric.

Hope these guidelines help you carry out your first photoshoot. If you have any questions? Mail us at explore@flixlook.com